client: Aldi

tags: photo manipulation | product design

client: Aldi

tags: photo manipulation | product design

THE BACKGROUND

Aldi, or their brand Crane, have had their own “surf” brand for a number of years now. These are found all over Europe, the UK and in 2022 in Australia.

THE CHALLENGE

Create simple, family friendly wetsuit designs, within their specifications and produce the packaging in 9 languages and 2 styles.

photo manipulation

Aldi decided, during winter, that in fact they wanted photos on their packaging and not the cads they have used historically. That meant I had to get creative and essentially produce convincing fakes of their prouduct’s onto stock imagery. These wetsuits have their own style of panelling so I had to ensure all of that was correct, stitches were perfect and shadows correct. 

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